| dc.description.abstract | With a marketplace characterized by increased competition globally and constant changes in customer
needs and wants, there is a need to adopt operational innovations while complying with the business
environment (internal capabilities) and the firm characteristics, influencing factors in the innovation
adoption and implementation. For this reason, this study aimed to investigate the influence of firm
characteristics on the relationship between operational innovation and the performance of manufacturing
firms in Kenya. The positivism approach was used to increase the reliability of investigation findings for
generalization. Further, a descriptive research design was adopted, equally to increase the reliability of
the survey. Sample of 182 firms with strong affiliations to Kenya Association of Manufacturers (KAM) was
used. The firms had 14 subcategories based on the products they manufactured. Statistical Package for the
Social Sciences (SPSS) and smart PLS4 were used for data analysis, and regression analysis was used for
conclusive results. The findings reveal that firm characteristics have a sizable impact on the association
between innovation and firm performance. | en_US |
