REVERSE LOGISTICS AND PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN KENYA

Abstract

This study examined the influence of reverse logistics practice on performance of food and beverage manufacturing firms in Kenya. The study was guided by complexity theory. This research adopted positivism research philosophy. The research design was explanatory survey research design. The target population for the study constituted 217 food and beverage manufacturing firms and Slovin’s formula was used to sample 141 firms. The study used structured questionnaires to collect relevant to the study. The hypotheses were then tested using multiple linear regression and hierarchical linear modeling. The results affirmed that reverse logistics practice have a significant negative influence on the performance of food and beverage manufacturing firms in Kenya. Therefore, managers and practitioners in the food and beverage manufacturing industry should consider reverse logistics strategies and green warehousing in the sector to facilitate a harmonious balance between environmental responsibility and the sustained growth and success of food and beverage manufacturing firms in Kenya.