Browsing Department of Accounting and Finance by Subject "SECURITY EXCHANGE"
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INFLUENCE OF BEHAVIOURAL FINANCE BIASES ON INVESTMENT DECISION OF EQUITY INVESTORS AT NAIROBI SECURITIES EXCHANGE IN KENYA
(TUM, 2024)Behavioral finance techniques look at how irrationality and behavioral bias influence the decisions investors make. Behavioral finance makes use of knowledge from various fields of study to comprehend investor choices. ...