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dc.contributor.authorWekesa, Allan, siangu
dc.contributor.authorTsuma, Florence, Chizi
dc.date.accessioned2022-09-23T07:41:13Z
dc.date.available2022-09-23T07:41:13Z
dc.date.issued2014-01
dc.identifier.citationAllan Siangu Wekesa & Florence Chizi Tsuma. (2014). Ethnic Media and Rural Development in Kenya. International Journal of Humanities and Social Science. International Journal of Humanities and Social Science Vol. 4 No. 1en_US
dc.identifier.issn2321 8916
dc.identifier.urihttps://ir.tum.ac.ke/handle/123456789/17491
dc.description.abstractKenya has seen a rapid expansion in the number and popularity of Ethnic FM Radio stations, among the reasons for this are: the liberalization of the airwaves and the relaxing of broadcasting monopolies by the state. The aim of this paper is to analyze the contribution of Ethnic Media to the development of the rural communities. The paper seeks to demonstrate the linkage between Ethnic FM Radio Broadcasting and community development at the grassroots level. The findings of this study indicate that Ethnic Media influence community development in Kenya by facilitating grassroots-level participation through different developmental programmes that have positively contributed to changing the rural people’s ways of life. The stations produce ‘local content’ in the ‘local language’, thus giving people a chance to contribute their views on the programmes relevant to their needs. These include programmes on farming, health, environment, and business. Such programmes feature experts, professionals and opinion leaders who address numerous developmental topics.en_US
dc.description.sponsorshipTechnical University of Mombasaen_US
dc.language.isoenen_US
dc.publisherInternational Journal of Humanities and Social Scienceen_US
dc.subjectEthnic mediaen_US
dc.titleEthnic Media and Rural Development in Kenyaen_US
dc.typeArticleen_US


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