Browsing Department of Business Studies by Author "G.S. Namusonge"
Now showing items 1-1 of 1
EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON ORGANIZATIONAL PERFORMANCE: A SURVEY OF THE HOTEL INDUSTRY IN KENYAN COAST Uzel Jean Mzera Mutindi; G.S. Namusonge; J. Obwogi (International Journal of Arts and Commerce, 2013)This study seeks to examine the effects of Strategic Management drivers on the performance of classified hotels in Kenyan Coast. The specific objectives are the effects of: customer relationship management strategy, ...