Department of Hospitality and Tourism

EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON THE PERFORMANCE OF HOTEL INDUSTRY IN KENYAN COAST

Namusonge, G.S.; Obwogi, J. (European Centre for Research Training, 2013)

The purpose of this research was to examine the effect of strategic management drivers on the performance of hotels in Kenyan coast. The general objective of the study was to examine the role of strategic management ...
EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON THE PERFORMANCE OF HOTEL INDUSTRY IN KENYAN COAST

Mutindi, Uzel Jean Mzera; Namusonge, G.S.; Obwogi, J. (European Centre for Research Training, 2013)

The purpose of this research was to examine the effect of strategic management drivers on the performance of hotels in Kenyan coast. The general objective of the study was to examine the role of strategic management ...