Browsing Department of Business Studies by Title
Now showing items 33-35 of 35
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Relationship between Social bonds and Customer value in commercial Banks in Kenya
(International Journal of Business and Management Invention, 2017)This study sought to empirically examine the influence of social bonds on customer value in commercial banks in Kenya. The social bonds examined in this study are communication with customers (CC), creation of ... -
RELATIONSHIP BETWEEN FINANCIAL BONDS AND CUSTOMER VALUE IN COMMERCIAL BANKS IN KENYA
This study aims to empirically examine the influence of financial bonds on customer value in commercial banks in Kenya. The financial bonds examined in this study are special discounts (SD), ... -
The Role of Value-based Managemen t Tools on the Performance of Firms Listed in the Nairobi Securities Exchange
(International Journal of Business Administration, 2013-01-05)The purpose of this paper was to determine the role of value-based management tools namely the Balanced scorecard and selected organizational factors on the performance of firms listed in the Nairobi Securities Exchange. ...