Browsing Department of Business Studies by Author "Mboya, Tom O."
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RELATIONSHIP BETWEEN FINANCIAL BONDS AND CUSTOMER VALUE IN COMMERCIAL BANKS IN KENYA
Mboya, Tom O.; Bonuke, Ronald; Chepkwony, JoelThis study aims to empirically examine the influence of financial bonds on customer value in commercial banks in Kenya. The financial bonds examined in this study are special discounts (SD), ...