Browsing Department of Business Administration by Author "Namusonge, G.S"
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EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON ORGANIZATIONAL PERFORMANCE: A SURVEY OF THE HOTEL INDUSTRY IN KENYAN COAST
Mutindi, Uzel Jean Mzera; Namusonge, G.S; Obwogi, J (International Journal of Arts and Commerce, 2013-12)This study seeks to examine the effects of Strategic Management drivers on the performance of classified hotels in Kenyan Coast. The specific objectives a re the effects of: customer ...