Browsing Department of Business Studies by Subject "Customer value, Financial bonds, Relational marketing, Banking, Kenya"

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RELATIONSHIP BETWEEN FINANCIAL BONDS AND CUSTOMER VALUE IN COMMERCIAL BANKS IN KENYA

Mboya, Tom O.; Bonuke, Ronald; Chepkwony, Joel

This study aims to empirically examine the influence of financial bonds on customer value in commercial banks in Kenya. The financial bonds examined in this study are special discounts (SD), ...