Exploring Innovativeness Dimension of Corporate Entrepreneurship on Financial Performance of Manufacturing Firms in Kenya

Abstract

Utilizing the conceptual model of the Entrepreneurial Orientation (EO) performance relationship, we explore the effect of innovativeness dimension of corporate entrepreneurship (CE) on financial performance of Kenya’s manufacturing firms. Specifically, we establish the effect of product innovativeness on financial performance; the effect of process innovativeness on financial performance; and the effect of organizational innovativeness on financial performance of manufacturing firms in Kenya. Data gathered from 186 manufacturing firms in Kenya supports hypotheses one (Ho1) and three (Ho3); and rejects hypothesis two ((Ho2). The implications of these findings for managerial practice, policy makers and future researches are discussed.