Browsing Journal Articles by Subject "financial innovations"

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    • Financial innovation as a competitive strategy 

      Muli, Wycliffe Maingi; Goko, Tabby Wanjiru; Kitheka, Samson Samuel; Ngunjiri, Ruth Njeri; Mulwa, Jonathan Mwau (Journal of Modern Accounting and Auditing, 2013)
      The world business environment is rapidly changing and becoming intensely competitive. In this context, most organizations are realizing that knowledge is the most important resource in creating sustainable competitive ...